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African sponsorship news update ...

August 2010

 
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28th August, 2010

FUFA gets boost for Cranes from 660m UGX from NIC Insurance

The Federation of Uganda Football Association (FUFA) has announced a major sponsorship deal in the form of 660 Million UGX insurance cover for the Uganda Cranes players and staff while they are on duty, from National Insurance Corporation (NIC).

Leading Ugandan insurance company NIC and FUFA, the organisers of the Uganda Cranes, the country's national football side, have signed a one-year renewable contract which will provide insurance cover for the side's players.

The policy covers the possible death and injuries of thirty-three Uganda Cranes players and officials locally while on duty and/or while travelling to duty - twenty-eight persons inclusive of players and officials while travelling, inclusive of aviation insurance.

"In the developing world, people may not appreciate how expensive and valuable insurance is. But as FUFA we are humbled by this partnership, considering that FIFA has directed all Football Associations and Clubs to insure their players. This should have cost us money had it not been for NIC. We are indeed grateful to NIC and call upon all Ugandans, businesses in Uganda and Uganda Cranes wishers to insure with NIC", said Mr. Sam Mpiima, the Secretary of the FUFA Marketing Committee.

"We believe the insurance cover will motivate the team to reach the finals of Africa’s biggest soccer tournament because it will play with minimal worries", said NIC managing director Dr. Samson Akinwale.

Photo: FUFA's Katumba Steven, Edgar Watson, Sam Mpiima, Bobby Williamson with NIC managing director Dr. Samson Akinwale

 

18th August, 2010

MTN scores with three year broadcast sponsorship of English Premier League

Hot on the heels of the successful 2010 FIFA World Cup™ in which it was the first and only African global sponsor, MTN has scored again for African football fans with a three-year broadcast sponsorship of the English Premier League (English Premiership) in Africa.

MTN Group's Chief Marketing Officer, Ms Santie Botha, has announced a three-season deal, the value of which has not been disclosed, from 2010/11 to 2012/13, in which MTN will be the sponsor of SuperSport's English Premiership broadcasts in South Africa and the rest of Africa, as well as Canal+'s French broadcasts of the league in Africa.

In addition, MTN will also sponsor the broadcasts of some of the best European league matches, specifically Bundesliga and La Liga.

With so many of Africa's World Cup stars playing overseas, the English Premiership is the next great opportunity to watch Ghana's Essien, Cameroon's Song and Cote d'Ivoire's Kalou live. With live broadcasts in more than two hundred countries reaching into hundreds of millions of homes, the English Premiership is the most watched league in the world.

Exclusive

Says Botha: "The success of the 2010 FIFA World Cup™ clearly demonstrated Africa’s passion for the beautiful game. With this sponsorship, MTN will bring the excitement from live English Premiership matches to the homes of millions of football fans in Africa. This continues the legacy we have built over the years with our support for football and clearly demonstrates our passion for the game and our brand leadership".

In March this year, MTN and Manchester United Football Club concluded a three-and-a-half year business partnership which saw MTN become the exclusive South African telecommunications partner of the world’s best-supported football club.

Across its sixteen operations in Africa, MTN also supports football through various initiatives, including sponsorship of football clubs.

Excitement

Mr Imtiaz Patel, CEO of SuperSport, said: "MTN is the ideal partner when it comes to football, with its vast footprint on the African continent and leadership in Africa. We are delighted that MTN has come on board with us to offer football fans this viewing opportunity".

With 380 English Premiership matches during the 2010-2011 season, there will be plenty of world class football on offer for the continent’s football fans, including MTN's over 100 million customers. "Our customers will be able to follow their favorite teams abroad while experiencing the excitement at home", said Botha. "We will offer football fans across Africa opportunities to interact with the players, the clubs and the matches through ticket promotions, fan parks, our www.mtnfootball.com website, exclusive content on MTN Play and more".

The 2010/2011 English Premier League season kicked off on Saturday, 14th August.

 

9th August, 2010

Equatorial Guinea sponsors National Literary Prize contest to promote culture and literacy in society

The National Library of Equatorial Guinea is sponsoring a national literary contest, the Obiang Nguema Mbasogo Literary Award, in which all Equatorial Guinean citizens, both students and adults can participate.

This annual contest is aimed at promoting culture and raising the level of literacy in the society.

At the student level, the literary contest requires contestants to produce a novel that reflects situations inspired by topics pertaining to culture, family disruption, moral values, education, etc. At the adult level, the contestants can write either an essay or an abstract novel on any topic of choice.

The entries will be submitted this month to the National Library of Equatorial Guinea (above), located in Malabo. The winners will be announced by local and international media.

Publication

For students, the first prize is a full scholarship to a four-year college in the U.S., with all expenses paid and the publication of the literary work. The second place prize is 500,000 CFAS (about USD $1,000), and third is 300,000 CFAS (about USD $500) and publication of the novel. The first place adult winners will receive one million CFAS (about USD $2,000) prize, second place 500,000 CFAS ( about USD $1000) and third place 300,000 CFAS (about USD $500), also with publication of the work.

The National Library of Equatorial Guinea opened last year and was sponsored by the government. The library will lead other initiatives and contests to promote culture and education in Equatorial Guinea.

These programs will include contests in painting, story telling, short films, children's programs, the creation of a theatre company in Equatorial Guinea, the acquisition of mobile libraries to distribute texts and boost literacy and construction of newsstands for easier accessibility in all regions across the country.

 

E&OE

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