Rhino Africa Safaris set up cycling sponsorship challenge in bid to combat poaching A new philanthropic project is set to not only raise rhino anti-poaching funds, but also potentially lay the groundwork for the formation of a new wilderness expanse. Rhino Africa, South Africa's largest online inbound tour operator specializing in Southern and East African travel, has created Challenge4aCause as a new non-profit initiative designed to take on a charitable target annually. With 2009's Namibian desert cycle, Challenge4aCause aims to raise awareness and money for anti-poaching rhino units. In taking on the challenge their short-term target is to raise R350 000 for the Save the Rhino Trust - enough to sponsor a Namibian anti-poaching unit for a year. In the long term, the plan is to cement the idea as an annual initiative that will financially support the purchase of land along the eastern escarpment of Southern Africa to create a migratory route for masses of African wildlife. While the inaugural Challenge4aCause is a closed event, from 2010 Rhino Africa Safaris plan to encourage as many interested parties as possible to get involved in both the actual event and the fund-raising aspects around it.