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June 2010

 
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21st June, 2010

ExxonMobil Egypt announces its sponsorship of the Professional Educator Diploma offered by AUC

In line with its continuous support and focus on education, training and development initiatives at a variety of levels, ExxonMobil Egypt, the leading fuels and lubricants manufacturer, has announced its sponsorship of the Professional Educator Diploma offered by the American University in Cairo (AUC).

The company is supporting twenty teachers and administrators from selected Egyptian public schools.

The program aims at supporting the professional development of teachers and school administrators and upgrading their educational skills.

Partnership

"We truly believe that nothing is more important or more lasting than the opportunity provided by quality education. And no one is more central to creating that opportunity than the hard working teachers and administrators that guide eager students as they learn and grow. As a result, and in line with our ongoing commitment to education, training and development at a variety of levels, ExxonMobil Egypt is honored to be able to partner with AUC in supporting these deserving professionals as they strive to earn their Professional Educator Diploma," said Thomas Walter, ExxonMobil's Chairman and Managing Director.

He added, "With more than 100 years of partnership in Egypt's growth, ExxonMobil Egypt's establishment of the ExxonMobil Scholarships at AUC's prestigious Graduate School of Education (GSE) is another important example of our long-standing commitment to the communities in which we operate".

Dr. Samiha Sidhom Peterson, Distinguished Professor Emeritus and Interim dean of GSE said: "The aim of this diploma is to provide high-quality professional and technical assistance to teachers, school administrators and decision makers in the education sector in Egypt and the Arab world".

Excellence

"GSE's main objective is to foster excellence in practice and research for pre-university and higher education professionals through a coherent and sustainable system that integrates learning, research and policy dialogues," she added.

The American University in Cairo offers this diploma through its Graduate School of Education. The new school includes the Professional Educator Diploma programs, which offers non-credit education Diplomas in five areas: educational leadership, early literacy education, teaching diverse learners, integrated educational technology for classroom teachers, and teaching for non-education majors.

"I believe that the new initiative is supporting Egypt's educational reform Efforts. We are looking forward to further cooperation with ExxonMobil Egypt and we strive for more successes, since these professional diplomas are the major priority in education in Egypt and the region", added Ms Peterson.
 

3rd June, 2010

FIFA secures $1.6 billion in World Cup sponsorship revenue

A revamped sponsorship strategy has paid huge dividends for FIFA World Cup, according to IEG Sponsorship Report.

The international soccer tournament will have generated $1.6 billion in sponsorship revenue during the 2007-2010 quadrennium, up from $584 million in the 1999-2002 period, says the company.

FIFA achieved that success in part by creating three sponsorship tiers: FIFA Partners, FIFA World Cup Sponsors and National Supporters.

Fee

The top-tier Partner packages afford global rights to a broad array of FIFA activities - including the World Cup, other competitions and special events - as well as exclusive marketing assets.

FIFA works with six companies at the Partner level, each of which is paying an annual fee between $24 million and $44 million as estimated by IEG SR: Adidas, Coca-Cola, Emirates Airlines, Hyundai/Kia, Sony and Visa.

Companies at the World Cup Sponsor level receive rights to the event on a global basis, including category exclusivity, select marketing assets and secondary media exposure.

Association

Eight companies have signed up for World Cup Sponsor packages at annual fees of between $10 million and $25 million: Anheuser-Busch InBev's Budweiser, BP Castrol, Continental tyres, McDonald's, MTN, Mahindra Satyam, Seara and Yingli Solar.

National Supporters receive the right to promote an association with FIFA World Cup within the host country - this year South Africa - as well as category exclusivity, domestic media exposure and other benefits.

FIFA works with six companies at the National Supporter level, each of which is paying between $4.5 million and $7.5 million a year: BP Africa, FNB, Neo Africa, Prasa and Telkom.

 

E&OE

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