Coca-Cola signs three year deal with the Algerian Football Federation The Algerian Football Federation (FAF) has signed a three-year 1.4m euros sponsorship deal with US soft drinks giant Coca-Cola. The contract follows hot on the heels of other recent deals concluded with Algerian newspaper Echorouk, food company Cevital and mobile phone operator Nedjma. According to Tout sur l'Algerie, the deal will allow the brand to use images of the Algerian football team ("the Greens", as they are known) in their ad. campaigns. "We are very pleased and proud. The contribution of this new sponsorship will allow us to develop national football", FAF chief Mohamed Raouraoua was quoted as saying.