Oakville, Ont. - The Royal Canadian Golf Association (RCGA) has announced that Royal Bank of Canada has agreed to a sponsorship agreement to become title sponsor of the PGA Tour's Canadian Open until 2012.
The RBC Canadian Open, Canada's only PGA Tour event, will debut from July 21st - 27th, 2008 at Glen Abbey Golf Club in Oakville, Ontario. Next year will mark the 99th playing of the Open championship.
"This is a landmark day for golf in Canada. For over one hundred years, RBC has earned its standing as a leading national institution and today is Canada's most respected corporation. To unite our historic national golf championship with the brand, strength and commitment of RBC is in many ways a perfect partnership," said Scott Simmons, RCGA Executive Director. "RBC has given us an opportunity to continue and grow the Canadian Open with excellence. Our board, staff and volunteers, along with over five million golfers, have a lot to be excited about today, all thanks to RBC."
"Working with the RCGA to re-energize and strengthen this great property gives us an ideal platform and an exceptional opportunity to reach our target markets in Canada and build the RBC brand in the U.S. and internationally," said Jim Little, Chief Brand and Communications Officer, RBC. "We are committed to working together with the RCGA to ensuring the RBC Canadian Open is a premier stop on the PGA Tour."
"On behalf of the PGA Tour, I would like to congratulate both RBC and the Royal Canadian Golf Association on today's exciting news regarding the Canadian Open. RBC is a highly respected global brand and world-class financial institution, and we look forward to supporting RBC as our newest partner on the PGA Tour," said PGA Tour Commissioner Tim Finchem. "The RCGA has been a valued partner of the PGA Tour for a number of years and the Canadian Open, as the fourth-oldest tournament on tour, has been an integral part of our schedule. Through the RBC Canadian Open, we will continue to showcase the PGA Tour and golf at its highest level to millions of golf fans in Canada, across North America and throughout the world."
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The RBC Canadian Open, Canada's only PGA Tour event, will debut from July 21st - 27th, 2008 at Glen Abbey Golf Club in Oakville, Ontario. Next year will mark the 99th playing of the Open championship.
"This is a landmark day for golf in Canada. For over one hundred years, RBC has earned its standing as a leading national institution and today is Canada's most respected corporation. To unite our historic national golf championship with the brand, strength and commitment of RBC is in many ways a perfect partnership," said Scott Simmons, RCGA Executive Director. "RBC has given us an opportunity to continue and grow the Canadian Open with excellence. Our board, staff and volunteers, along with over five million golfers, have a lot to be excited about today, all thanks to RBC."
"Working with the RCGA to re-energize and strengthen this great property gives us an ideal platform and an exceptional opportunity to reach our target markets in Canada and build the RBC brand in the U.S. and internationally," said Jim Little, Chief Brand and Communications Officer, RBC. "We are committed to working together with the RCGA to ensuring the RBC Canadian Open is a premier stop on the PGA Tour."
"On behalf of the PGA Tour, I would like to congratulate both RBC and the Royal Canadian Golf Association on today's exciting news regarding the Canadian Open. RBC is a highly respected global brand and world-class financial institution, and we look forward to supporting RBC as our newest partner on the PGA Tour," said PGA Tour Commissioner Tim Finchem. "The RCGA has been a valued partner of the PGA Tour for a number of years and the Canadian Open, as the fourth-oldest tournament on tour, has been an integral part of our schedule. Through the RBC Canadian Open, we will continue to showcase the PGA Tour and golf at its highest level to millions of golf fans in Canada, across North America and throughout the world."