33 more companies sign on to support Singapore Youth Olympics

With the Singapore 2010 Youth Olympic Games (Singapore 2010) only two days away, the organising committee announced that another 33 companies have signed on as official marketing partners, bringing the grand total to 76 to date.

"The tremendous sponsorship support for Singapore 2010 reflects the unique value proposition offered by the inaugural Youth Olympic Games", said Goh Kee Nguan (right), Chief Executive Officer of the Singapore Youth Olympic Games Organising Committee.

"Not only does Singapore 2010 dovetail nicely with corporate social responsibility programmes, the Games also put our partners into a premium sports market. The 3,600 Young Olympians at the Games represent the next generation of informed, well-educated consumers. They are young experts in their sport and in their sports products".

Among the companies providing budget-relieving products and services for Singapore 2010 are well-recognised consumer brands such as Changi Airport Group, Neptune Orient Line, Comfort Delgro and SMRT Media.

Products and services provided include airport services, commercial real estate, industrial containers, advertising space, events management services, insurance, massage equipment, laundry services, marketing communication services, smart card provision, sports equipment, temporary power, transport logistics and volunteer training services.

"Our market reach is growing day by day, with every press article and every broadcast clip", said Mr Goh. "As teams have begun arriving in Singapore, we are seeing more stories on the Games in both local and international media. So, even as we meet our revised targets for support, we continue to welcome sponsors to the Singapore 2010 family".

The SAT & Company joint stock corporation commenced activities in October 2001. It is very experienced in developing successful investment projects in different industries and has implemented more than thirty projects over the course of its existence. The present-day SAT & Company is a vertically integrated metallurgical holding, with operations in Kazakhstan, Turkey and China.

Under the terms of the deal, Sat & Co also becomes an official sponsor of the 2010 AIBA Congress, which will be held in Almaty, Kazakhstan between November 1st and 2nd. As part of a busy year for boxing in the nation, the Astana Arlans team will debut in the World Series of Boxing, a new AIBA property, from November.

The city of Astana also recently secured the right to host the Asian qualifier for the 2012 Olympic Games.