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<< Home page Send us news!  Latest sponsorship news
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24th July, 2010
KOVA Paint Co. becomes major sponsor of SEA U19 Football Championships KOVA Paint Co. has signed up as the major sponsor of the Southeast Asian U19 Football Championships, which kick off in Ho Chi Minh City today.
17th July, 2010
Another five companies join the Singapore 2010 Youth Olympic Games as Official Supporters Anderco, Cathay Organisation, Eng Wah Cinemas, SDS Media and TTG Asia Media have come on board as Official Supporters of the Singapore 2010 Youth Olympic Games (Singapore 2010). Anderco will be offering well-designed quality housing and facilities in the form of containers for use at Singapore 2010 venues as temporary offices, booths and for broadcast use. The containers range from 10 feet to 40 feet in size.
Similarly, Eng Wah Cinemas will also be sponsoring airtime on their cinema hall screens and lobby TV screens across its chain of cinemas in Ang Mo Kio Jubilee, Suntec City Mall, Toa Payoh and West Mall.
SDS Media will be sponsoring advertising airtime through its single point network of integrated tourism service via its hotel TV platform to more than twenty hotels in Singapore.
TTG Asia Media produces titles such as The Official Guide & Map, a monthly tourist guide and will be sponsoring advertising space in this publication as well as dedicated editorial content.
"Official Supporters sponsor a variety of products, from containers to media spaces and advertising platforms to aid in the promotion and publicity of the Singapore 2010 Youth Olympic Games", said Mr Goh Kee Nguan, Chief Executive Officer, Singapore Youth Olympic Games Organising Committee.
"This series of sponsorship is necessary for operational requirements and also enhances our efforts in building buzz for the first Youth Olympic Games. We are grateful for the generosity of our Official Supporters and I welcome the companies to the Singapore 2010 family".
Volvo Group retains title sponsorship of India International Regatta 2010
New partnership between AirAsia X and Lotus Racing takes off at Silverstone
This announcement is very timely, given that AirAsia X flies directly to a number of destinations where races take place in the current Formula 1 calendar, such as the UK (via Stansted), Melbourne, Malaysia and Shanghai (via Hangzhou). Soon, Korea and Japan will be added to the list, as the destinations are soon to be a part of the airline's rapid growth. Commenting on the partnership, Azran said: "Teaming up with Lotus Racing is an exciting step for AirAsia X. We admire Lotus Racing as a team which always strives for excellence, a trait similar to that of AirAsia X. "Furthermore, as we expand our route network, it is essential that we build our global platform, and a great way to do so is via involvement in Formula One. Particularly in our upcoming markets of Korea and Japan later this year, and France in early 2011, all of which host legs on the Formula One calendar.
"There were people who once doubted AirAsia X's low cost long haul model, questioning whether it could survive in the current global travel market. We proved them wrong by becoming one of the best in the world! Lotus Racing too had their fair share of skepticism. No one thought the team could even make it to the grid in such a short period of time, let alone be worthy contenders on the track.
"But they silenced the critics not only by producing the cars on time for the race season, but also by becoming serious contenders in the competition. There's a lot that we can learn from each other, and we look forward to this relationship with Lotus Racing, taking AirAsia X further into the realms of sports sponsorship".
Partnerships such as with the UK British MotoGP in June (the inaugural AirAsia British Grand Prix), also held at Silverstone, show how powerful sports sponsorships can be as both branding and commercial tools for AirAsia.
AirAsia X's relationship with sports sponsorship began in 2009 with the announcement that they had become 'Proud Sponsors' of the Oakland Raiders, one of the most prolific teams in the National Football League (NFL) in the United States.
The airline also sponsors the Gold Coast Airport Marathon which took place earlier this month, with CEO Azran leading a team of twenty staff runners, as well as providing sponsorship to two runners from Cambodia and Singapore in a bid to enhance the accessibility of Australia to all ASEAN communities through use of their sister airline, low-cost short-haul AirAsia.
Sports sponsorship is very important to AirAsia and AirAsia X, says the company, being the most homogeneous mass market which unites countless communities. Through sports sponsorship, AirAsia and AirAsia X are able to not only fulfill the larger vision of the airline by making dreams come true, but also to establish its brand's equity value - a significant part of its branding effort, enabling AirAsia to become a household brand.
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connected with loyal and dedicated sailing fans around the world, and as the title sponsor of the India International Regatta we have the honour of extending our relationship with sailors in India too", said Managing Director of Volvo Buses, Akash Passey.
Volvo Penta, Head, S. Prabhakaran, said: “Volvo Penta is committed to promoting the need to preserve and conserve our environment, and sailing is just that sport which connects people to these elements of nature".
Cmde (Retd) AS Bajwa, Treasurer of the Yachting Association of India, said: "It is a major step forward in expanding our vision of putting India as the global sailing destination and by tying up with Volvo, the brand leader of sailing races worldwide, it is bound to add tremendous value".
The regatta, to be sailed off Chennai between 3rd and 10th October, 2010, is expected to attract participation from sailors from Singapore, Qatar, UAE, Bahrain, Turkey, Thailand, Malaysia, Myanmar, Philippines, Sri Lanka, South Africa and Kenya.
