|
|
|
<< Home page Send us news!  Latest sponsorship news
|
|
|
23rd June, 2010
Pan Pacific becomes latest Asian Tour sponsorship partner
 The Asian Tour is welcoming its newest Tour partner after an agreement with the Pan Pacific Hotels Group was sealed for its Pan Pacific Hotels and Resorts brand to become the Official Hotel of the Asian Tour.
Pan Pacific Hotels Group owns and/or manages over thirty hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America, including those under development under the two Pan Pacific® and PARKROYAL® brands.
The partnership, which takes place with immediate effect, will see staff and officials from the Asian Tour, as well as the region's top golfers, hosted at Pan Pacific and PARKROYAL hotels and resorts across Asia.
Pan Pacific Hotels Group will receive significant exposure via the Asian Tour's various commercial media platforms, which include the official website, www.asiantour.com, and Asian Tour Television, which is aired in over forty countries globally. Pan Pacific Hotels Group’s partnership with the Asian Tour, which is the official sanctioning body for professional golf and the only player-led organisation in the region, marks the hotel group’s first foray into golf sponsorship. "This is an important partnership and one that very much complements our vision and our strategic expansion", said A. Patrick Imbardelli, President and CEO of Pan Pacific Hotels Group. "The prolific Asian Tour allows us to reach out to a new customer segment, a whole community of golfing enthusiasts as we expand our portfolio across Asia. We are committed to creating memorable hotel experiences for all of these new customers, and the great people from Asian Tour".
Asian Tour’s Executive Chairman, Kyi Hla Han praised the new partnership with Pan Pacific Hotels Group, saying it was another strong endorsement for the Tour and professional golf in the region.
"We are proud and honored to welcome Pan Pacific on board as the Official Hotel Partner of the Asian Tour. This is a significant development for the Asian Tour as we continuously seek to build a solid commercial platform for the Tour", said Han.
Pan Pacific Hotels Group is the fifth multi-national corporation to take up Tour Partnership status with the Asian Tour this year, following the likes of Swedish designer company J. Lindeberg (Official Apparel), Royal Selangor Pewter (Official Trophy Supplier), Inetol Headwear (Official Headwear Supplier) and Singha (Official Beer).
Pan Pacific Singapore was recently announced as the Official Hotel of the Handa Singapore Classic, which is one of four new events to feature on the 2010 Asian Tour Schedule.
IAAF confirms Samsung as title sponsor of the Diamond League
Samsung has acquired the first tier package of rights that includes a considerable number of benefits, such as title denomination, advertising boards, exposure on hurdles, on print material, on the official Diamond League website, first class hospitality package and numerous other promotional benefits.
Already a sponsor of the IAAF World Athletics Series and the Olympic Games (where athletics is the number one sport), Samsung is a key sponsor of athletics worldwide. This agreement would also seem to underline a clear extension of Samsung's strategic positioning in sport, where athletics plays a leading role thanks to its universality and massive media presence.
Samsung, was founded seventy years ago in Daegu, South Korea, operates in most countries around the world and has a net turnover of over 174 billion USD. The company currently employs 263,000 people worldwide and has its headquarters Seoul, South Korea.
Lamine Diack, IAAF President, said: "I am delighted with this deal, particularly because it is with a world famous corporation that is already our partner for the IAAF World Championships series of events and the Olympic Games. Samsung understands athletics and we now have a powerful partner across all our most important properties".
"We are very proud of our sponsorship of the IAAF, which is always associated with the highest level of athletic achievement and hosts the world’s top athletes. And now, as title sponsor of the 'Samsung Diamond League', we have the honour of connecting with loyal and dedicated athletics fans around the world", said Gyehyun Kwon, Vice President and Head of Worldwide Sports Marketing at Samsung Electronics.
|
|
E&OE  Parts of this work are licenced under a Creative Commons Licence.
|
Like this site? Tell a friend!
