Coca-Cola and Singapore 2010 partnership will fuel the Singapore roar

Worldwide Olympic Partner Coca-Cola has today become a Presenting Partner for the Singapore leg of the Journey of the Youth Olympic Flame (JYOF), adding a new chapter to its Olympic legacy.

Coca-Cola will work with the Singapore Youth Olympic Games Organising Committee (SYOGOC) to select torchbearers from the Voluntary Welfare Organisations (VWO). In addition, Coca-Cola will coordinate programmes to motivate torchbearers and spectators in the run up to the six day relay in Singapore. More details will be released in weeks to come.

Coca-Cola Singapore will also be providing cash, goods and services, including over 1.5 million units of beverages to support the Singapore 2010 Youth Olympic Games (Singapore 2010). Coca-Cola will provide Coca-Cola, Heaven and Earth tea, Minute Maid juice and other products from The Coca-Cola Company to refresh athletes, volunteers, officials, media, staff and dignitaries at the Games and various other Singapore 2010 events and venues.

At the partnership signing ceremony between SYOGOC and Coca-Cola, the Coca-Cola Singapore 2010 Composite Logo was also unveiled. The Coca-Cola Company is a Worldwide Olympic Partner that has a unique logo that incorporates both the Olympic Games and Coca-Cola iconography.

Explaining the design, Mr Antonio Del Rosario, Coca-Cola Singapore General Manager said: "The Coca-Cola Singapore 2010 Composite Logo combines the rich history and dynamic future of Singapore with the excitement of the first ever Youth Olympic Games. Subtle overlapping ring-like shapes reference the scale pattern present throughout Singapore in art, architecture and food, and create the iconic Contour Bottle. The Singapore 2010 logo springs from the bottle in a dynamic plume shape".

"The resulting composite shape fuses the two logos into a single unit reminiscent of the iconic Merlion silhouette".

Coca-Cola also revealed the Coca-Cola Youth Olympic Games outdoor campaign visuals which will be displayed across the island to create excitement for Singapore 2010. The visual depicts a bottle of Coca-Cola held aloft as the person cheers the country on for the Games, symbolising Coca-Cola as the "fuel" contributing to the success of the first Youth Olympic Games.

The Olympic Flame for the Singapore 2010 Youth Olympic Games will be lit in Olympia, Greece in July and journey through one city in each continent – Berlin, Dakar, Mexico City, Auckland and Seoul, before reaching Singapore. The Singapore leg of JYOF will travel to the five community districts with a traditional six-day torch relay, and end off each day with a Community Celebration. Through JYOF, Singapore 2010 seeks to connect youth around the world to the Olympic Movement.

Mr Goh Kee Nguan, Chief Executive Officer, SYOGOC, said: "We are delighted to have the partnership of Coca-Cola, who will be encouraging the torchbearers and spectators to give their best for the first Olympic Games torch relay in Singapore. We invite everyone in Singapore to experience and cheer the flame with us as we welcome the inaugural Youth Olympic Flame to Singapore".

Photo: Worldwide Olympic Partner Coca-Cola today became a Presenting Partner for the Singapore leg of the Journey of the Youth Olympic Flame (JYOF). The signing ceremony was attended by (from left) Mr Goh Kee Nguan, CEO of SYOGOC, Mr Ng Ser Miang, Chairman of SYOGOC, synchronised swimmers from Aquatic Performance Swim Club, Dr Vivian Balakrishnan, Minister for Community Development, Youth and Sports and Mr Antonio Del Rosario, Coca-Cola General Manager.