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30th June, 2009
Nutri-Grain and Billabong lead sports sponsorship recall survey
Nutri-Grain has reached top position - equal with Billabong - as the brand most Australians associate with being a sports sponsor. Almost one third - 30% - of Australians recognise the breakfast cereal producer as a sponsor of sport, no doubt a result of its long-term association with surf life saving.
Billabong attracts the same level of recall, despite its development into a lifestyle rather than a purely sportswear brand. Its heritage, firmly rooted in the sport of surfing through its ongoing sponsorship of individual surfers and the ASP world tour, clearly makes it a leader in the recognition stakes.
The results are shown in the twenty-third summer edition of the Sweeney Sports Report, covering the 2008/2009 summer. The report is widely recognised as Australia's most authoritative sports and sponsorship survey.
27th June, 2009
Naming rights for New Zealand Book Awards' July gala go to New Zealand Post
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New Zealand Post has been unveiled as naming rights sponsor of the New Zealand Book Awards from 2010, following the decision of Pernod Ricard New Zealand to make the 2009 Montana Book Awards its last year of sponsorship.
"Since 1996, excellence in New Zealand writing and publishing has been synonymous with the name Montana", said Hamish Wright, Chairman of Booksellers New Zealand. "It has been an important feature of the literary scene in this country with much anticipation of finalists and winners".
Other sponsors of the awards are Creative New Zealand and Book Tokens Ltd. New Zealand Post are also the current sponsors of the New Zealand Post Book Awards for Children and Young Adults.
New Zealand Post Chief Executive John Allen said the company was very pleased to assume the naming rights sponsorship for the awards.
16th June, 2009
Kaspersky Lab signs major sponsorship deal with Melbourne Football Club
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Kaspersky Lab, a leading developer of secure content management systems, has announced a three-year multi-million dollar sponsorship deal with the AFLs Melbourne Football Club.
The agreement between Kaspersky Lab and the Melbourne Football Club, also known as the Demons, includes signage, coachs sponsorship, website advertising, corporate hospitality and other match day benefits.
The Kaspersky Lab logo will be seen most prominently on the back of the players jerseys.
10th June, 2009
NZ Cricket seeks new sponsors as State pulls out after ten years
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New Zealand Cricket has said that it is exploring new sponsorship opportunities for its domestic cricket programmes after main sponsor State announced that it would not be renewing its ten-year sponsorship.
State's support covered the State Championship, State Shield, State Twenty20, State League and team naming rights.
5th June, 2009
Publisher Elsevier to revise sponsorship rules after 'fake journal' exposed
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Elsevier, publisher of many leading medical, pharmaceutical and scientific journals, is to revise its rules on publication sponsorship after it emerged that one of its (apparently independent) titles, the Australasian Journal of Bone and Joint Medicine, had in fact been sponsored by pharmaceutical company Merck.
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