BNP Paribas renews its sponsorship deal with the Bulgarian Tennis Federation

BNP Paribas, reputedly the tennis world's leading sponsor, has renewed its strategic alliance with the Bulgarian Tennis Federation, in a country where the group has a significant presence.

This will be the third consecutive year that BNP Paribas has sponsored the Federation, with support for the development of tennis in Bulgaria being targeted on several levels: professional, social and educational.

Through its support of the Bulgarian Tennis Federation, BNP Paribas is actively involved in promoting tennis and encouraging people from all walks of life to participate in the sport.

Several tournaments will be named the BNP Paribas Cup, including a national championship for veterans in August, a disabled tennis tournament in September and a national championship for men and women in October.

With the support of charities and social projects related to tennis, says the group, it is reaffirming its commitment to social responsibility, which forms an integral part of its banking business.

BNP Paribas and the Bulgarian Tennis Federation will continue to support orphans and poor children with disabilities through "Tennis for Everyone", a programme which aims to offer disadvantaged children and those with disabilities regular tennis lessons. Training will be conducted three times per month in four cities (Sofia, Plovdiv, Varna and Mezdra).

Since 1973 the group has assisted many of the biggest competitions in the world of tennis, including Roland Garros, the Davis Cup, Fed Cup BNP Paribas, the BNP Paribas Open in Indian Wells, BNP Paribas Masters in Paris, International NNT d'Italia in Rome and the NEC Wheelchair Tennis Tour.

Thus the bank benefits from excellent media coverage and is also able to offer its customers worldwide a chance to see many unique sporting events.

Marco Grandia directed the TV commercial with the motto "We are Turkish Airlines, We are Globally Yours", with Gabor Deak as director of photography.

Music for the ad. was composed by Nil Karaibrahimgil, with Sertab Erener singing.

The commercial was shot in Istanbul and Barcelona with a crew of nearly 286 people, to be shown in seventy countries. The advertisement, which will premier in Turkey, will be aired on many domestic and international channels such as CNN International, Euronews, Al Jazeira, CNBC and Eurosport.