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11th February, 2016


Members of the IAAF Council at the 2014 IAAF Council Meeting

Nestle terminates sponsorship of the IAAF Kids Athletics programme

Nestle is ending its partnership with the IAAF Kids Athletics programme, following the furore over allegations of doping in athletics and associated corruption within the IAAF itself. Press reports this morning suggest that the athletics governing body may mount a legal challenge against the move.

The massive Nestle group owns over 2,000 brands worldwide, including a host of household names such as KitKat, Nescafé, Buitoni, Lean Cuisine and Carnation.

The company is currently celebrating the 150th anniversary of its foundation.

Issued from the company's Geneva headquarters in Switzerland, the full statement reads as follows:

"We have decided to end our partnership with the IAAF Kids Athletics programme with immediate effect.

"This decision was taken in light of negative publicity associated with allegations of corruption and doping in sport made against the IAAF.

"We believe this could negatively impact our reputation and image and will therefore terminate our existing agreement with the IAAF, established in 2012.

"We have informed the IAAF of our decision and await a formal acknowledgment from them that our partnership has ended".

 

 

 

See also: Adidas to terminate sponsorship deal with IAAF amidst doping scandal

 

 

 


Image source: public domain

 

 

 

 

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