SAP continues sponsorship of 505 sailing class at Kieler Woche

SAP AG has announced its sponsorship of the Kieler Woche, the world’s largest sailing regatta and summer festival, being held in Kiel, Germany, between June 19th and 27th, 2010.

The company continues its commitment to the 5O5 class, where business intelligence software from SAP recently helped competitors in San Francisco Bay create their winning strategies and enhance performance.

In Kiel, California, SAP® BusinessObjects™ business intelligence (BI) solutions will also transform the experience of spectators, displaying real time insight into racers' progress.

With approximately 3.5 million visitors, the Kieler Woche boasts a position as the largest summer festival in Northern Europe.

The ten-day celebration on dry land hosts international meetings on social, cultural and current affairs, while the sailing event connects more than 5,000 yachtsmen from over fifty countries, with more than four hundred planned regatta starts on ten race courses.

Hyundai Motor Company has already been a long-standing partner of UEFA since UEFA EURO 2000™ in Belgium/Netherlands and delivered the fleet of vehicles that were used both at UEFA EURO 2004™ and UEFA EURO 2008™, ensuring the safe and comfortable transportation of players, officials, and guests to and around the various venues.

Commenting on the signing, David Taylor, CEO of UEFA Events SA, said: "We are delighted to once again have Hyundai-Kia involved as the official automotive partner for the next two editions of the UEFA European Football Championships, including the forthcoming UEFA EURO 2012 in Poland/Ukraine.

"We look forward to taking an already successful partnership, which dates back to UEFA EURO 2000, to new levels".

At the ceremony, Mong-Koo Chung, Chairman of Hyundai Motor Company, said: "Hyundai's partnership with UEFA over the past ten years, which includes Kia since UEFA EURO 2008, has provided Hyundai-Kia with the perfect platform for connecting with our European customers to raise both Hyundai's and Kia’s profiles in Europe, the home of football. We're delighted to be extending our partnership to work and grow together with UEFA and reach our common marketing objectives".