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Anheuser-Busch and the U.S. Olympic Committee (USOC) have announced that the iconic American brewer has renewed its commitment to the athletes and organisers of the U.S. Olympic Team, extending its exclusive malt beverage sponsorship through to 2012.
Anheuser-Busch’s sponsorship of the USOC spans more than two decades and thirteen Olympic Games and Winter Olympic Games.
Budweiser has been an Olympic supporter since  1984, when the brand was the official beer sponsor of the Olympic Games in Los Angeles. Anheuser-Busch backs its U.S. Olympic Team sponsorship with significant media buys on NBC and affiliated networks during the Olympic Games, as well as select athlete and National Governing Body sponsorships, retail point-of-sale and promotional items in stores nationwide.
Invaluable
“No sporting event or property embraces the American passion for pure competition and athleticism like the U.S. Olympic Team and the Olympic Games,” said Tony Ponturo, vice president of Global Media and Sports Marketing for Anheuser-Busch, Inc. “Budweiser is an American icon that is proud to support the U.S. Olympic Team as ambassadors to the world.”
“Anheuser Busch has proven to be an invaluable partner to the U.S. Olympic Committee, and its support of the U.S. Olympic Team helps enable our athletes to pursue their dreams,” said USOC Chief Executive Officer, Jim Scherr. “The continued partnership between these two iconic American brands through 2012 reflects Anheuser-Busch’s commitment to supporting tomorrow’s Olympic athletes, as well as the
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strength and value of the U.S. Olympic Team brand and the Olympic Movement worldwide.”
Budweiser is the official international beer sponsor of the 2008 Olympic Games in Beijing, China, and is the exclusive alcohol beverage and non-alcohol malt-based beverage sponsor of the 2008 Olympic Games telecasts on NBC and its cable and Latino properties. Budweiser and Bud Light also sponsor the U.S. Soccer Federation and the U.S. Ski and Snowboard Association, as well as twenty-five National Olympic Committees including those of China, Russia, Great Britain and Australia.
“Sponsorship of the U.S. Olympic Team provides Anheuser-Busch with an opportunity to reach adult beer drinkers around the globe and, at the same time, gain national and international exposure for Budweiser and the company's other brands,” Ponturo added.
“We’ll continue to develop an association between our beer brands and the marks and designations of the U.S. Olympic Team and U.S. Olympic Committee in a variety of ways, which may include television, print, radio and outdoor advertising, as well as packaging, merchandising and point-of-sale materials.”
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