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FORT WORTH, Texas - American Airlines has announced an exclusive, multi-tiered sponsorship and marketing agreement that establishes the airline as the "Official Airline of Major League Soccer", the "Official Airline of MLS Cup", the "Official Airline of the MLS All-Star Game" and the "Official Airline of SuperLiga."
The agreement with Soccer United Marketing, Major League Soccer's marketing arm, provides American Airlines - a founding member of the oneworld ® Alliance - a variety of promotional and marketing opportunities with both MLS and SuperLiga, a tournament series between the Mexican First Division and Major League Soccer in July and August, 2008.
 "We are thrilled to be associated with one of America's increasingly popular sports leagues", said Roger Frizzell, American Airlines Vice President - Corporate Communications and Advertising. "We are especially pleased to have the opportunity to sponsor the SuperLiga tournament series, which in its first year attracted more than ten million viewers in both Mexico and the U.S. We think this is a phenomenal opportunity to capitalize on the diversity of the MLS fan base."
American Airlines is the world's largest airline. American, American Eagle and the AmericanConnection ® airlines serve 250 cities in over 40 countries with more than 4,000 daily flights.
The agreement includes on-site advertising, television advertising on Fox Soccer Channel and Fox Sports en Español, promotional and marketing rights, on-site signage, and in-game promotional opportunities.
"With the MLS' recent additions of star players David
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Beckham, Cuauhtemoc Blanco and Duilio Davino to its teams' rosters and plans for future expansion, we are proud to be a part of the league's continued growth and success", said Frizzell. "The fact that the MLS product continues to be increasingly popular within the Hispanic community also creates a great opportunity to showcase American Airlines' history of extensive service to Latin America and Mexico."
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and features many stars from the United States and around the world.
Kathy Carter, Executive Vice President, Soccer United Marketing, was equally upbeat about the new deal. "We are excited about the new partnership with American Airlines", she said. "Together, we will provide our passionate fans with the opportunity to connect to their favorite teams. The sky is the limit when the world's most popular game aligns with the world's largest airline."
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