ATP and Corona Extra announce new global sponsorship deal

The ATP and Corona Extra, the world’s number one Mexican beer brand, have announced today the signing of an agreement for Corona Extra to become the new global premier partner of the ATP World Tour.

The ATP (Association of Tennis Professionals) is the governing body of the men's professional tennis circuits - the ATP World Tour, the ATP Challenger Tour and the ATP Champions Tour - and runs sixty-two tournaments in thirty-two countries.

As part of this new five-and-a-half year agreement, which begins later this year, Corona Extra becomes the official beer sponsor of the ATP World Tour and will have significant presence at ATP World Tour events around the world, including net branding and other marketing rights.

Corona Extra is brewed and distributed by Grupo Modelo, founded in 1925 and the leader in Mexico in beer production, distribution and marketing, with a market share (domestic and export) of 63.3%. It has seven brewing plants in Mexico, with a total annual installed capacity of sixty million hectoliters.

"We are thrilled to welcome Corona Extra as the ATP’s new global premier partner. Corona Extra is a respected, premium brand enjoyed in 160 countries, which is a great fit for ATP tennis", said Adam Helfant, ATP Executive Chairman and President. "We are experiencing one of the most exciting periods in the history of men’s professional tennis, and the commitment of this fantastic brand reflects the appeal of our game. We look forward to the creativity and marketing expertise our partners at Grupo Modelo will bring to the ATP World Tour".

Corona Extra has been a sponsor of ATP tournaments in Acapulco, Mexico for sixteen years and Toronto, Canada for four years.

"At Grupo Modelo we are committed to promoting sports not only in Mexico but all over the world, and we are very proud to be venturing into world tennis through our Corona Extra brand and the prestigious ATP World Tour", said José Parés, Chief Sales and Marketing Officer for Grupo Modelo.

"We have admired the success of the sport in recent years and view the ATP World Tour as a terrific platform for us globally".

In addition to multi-country marketing activation, Corona Extra will be integrated into programming on ATPWorldTour.com and ATP World Tour Uncovered, the Tour's weekly television show which currently airs in 147 countries.

BP Group Chief Sales & Marketing Officer, Luc Bardin, added: "BP is committed to providing the energy the US needs through a broad and diverse energy mix. The USOC is committed to more sustainable behaviors and practices.

"Together, we believe we can improve our energy efficiency programs and provide opportunities for athletes and fellow Americans to do it with us. As a first step, the USOC will operate its car fleet at zero carbon by using BP's targetneutral program. Through multiple joint activities, our partnership will allow us to demonstrate how BP is a company that operates at the frontier and makes a difference".

USOC Chief Marketing Officer Lisa Baird said: "BP's support will help provide U.S. athletes with the direct and indirect funding they need to pursue their Olympic and Paralympic dreams, and to represent the United States on the world's biggest stage. We thank BP for its allegiance to America's athletes, the USOC and the Olympic movement."