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27th July, 2010 BMW Group announces six-year partnership with United States Olympic Committee BMW Group announced today that it will be the Official Mobility Partner of the United States Olympic Committee (USOC) from now through 2016. The Group also revealed that it will be the Official Mobility Partner of four National Governing Bodies (NGBs): USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. Jack Pitney, Vice President of Marketing for BMW of North America, USOC Chief Marketing Officer Lisa Baird and short track speedskater Apolo Anton Ohno, the most decorated U.S. winter Olympian of all time, were all in New York City to make the partnership announcement.
 This multi-million dollar agreement goes beyond financial support to also provide the USOC with fundraising opportunities and the four individual NGBs with BMW Group technical expertise. BMW Group will use its experts, deep technology base and facilities to help the Olympic and Paralympic Teams improve their training and performance. An example of this has been the company's work with BMW ORACLE Racing to improve its performance. BMW Group's expertise in lightweight construction and aerodynamics helped the BMW Oracle Racing Team design a technically advanced yacht that won the America's Cup sailing competition this year.
"As a company dedicated to joy, performance and efficiency, BMW Group is a fitting partner for the USOC, whose mission of achieving sustained competitive excellence and inspiring Americans dovetails perfectly with our own values", said Pitney. "It is important to us to add substantive value to a partnership that is more than just a financial sponsorship. We are excited to share our resources, which include some of the world's leading engineers and technology experts and an enthusiastic owner and dealer community, with U.S. Olympic and Paralympic athletes over the next six years".
Pitney revealed that BMW Group will also raise awareness for the Olympic Movement by supporting cause-related efforts to generate additional funds to support the training of Olympic and Paralympic hopefuls.
BMW Group will also have a presence at the major events of the four NGBs, beginning with the USA Swimming National Championships between August 3rd and 7th, 2010, in Irvine, California. BMW Group's sponsorship of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field will include support for coaching and training programs, as well as increasing awareness of the NGBs and their athletes.
"Sponsors are critical to the success of Team USA", said Ohno. "What's truly unique about BMW is their willingness to go beyond financial assistance and make available their engineers and technology experts to work with Team USA athletes and try to enhance their training programs".
BMW has a long standing commitment - globally and in the U.S. - to performance-driven sports. Within motorsports, BMW of North America is currently campaigning the M3 GT2 in the American Le Mans Series. BMW of North America is also the title sponsor of the BMW Championship, the third tournament in the PGA Tour playoffs for the Fed Ex Cup. The BMW ORACLE Racing Team recently won the America's Cup, bringing the trophy back to American soil for the first time in more than a decade.
Photo: Lisa Baird, United States Olympic Commitee Chief Marketing Officer, Jack Pitney, Vice President of Marketing for BMW of North America, and short track speedskater Apolo Anton Ohno, the most decorated U.S. winter Olympian of all time, at the announcement of BMW Group's six-year, multi-million dollar partnership with the United States Olympic Committee, USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field, in New York on Monday, July 26th, 2010.(Mark Dye/newscast)
The highlight of fundraising activities was "Free Friday" at the track, a first for the event, in which fans were invited to attend Friday practice and qualifying sessions at no charge.
"We are thrilled that Free Friday was such a success", said Brian Tafler, owner of Midtown Honda, speaking on behalf of the Ontario Honda Dealers Association. "We asked fans to consider making a donation to Make-a-Wish Canada and they definitely answered the call".
Fans contributed more than $25,000, which was matched dollar-for-dollar by Honda Canada for a total of more than $50,000. There will be additional fundraising this week at the Honda Indy Edmonton race where Paul Tracy will again be racing in the #15 Make-A-Wish Canada/KV Racing Technology/Honda/Dallara/Firestone car.
"At Honda Canada we believe in the power of dreams", said Arch Wilcox, vice-president of marketing and sponsorships for Honda Canada. "This donation will help make dreams come true for numerous children facing adversity. We are happy that we can contribute to the well-being of these children and offer fans a special event of fun, too".
"GTM is an awesome apparel provider. Their professionalism, product quality and dynamic customer service makes for a pleasurable experience every time", said Chato Waters from Atlanta Falcons Cheer.
The sponsorships vary by team and include trade of GTM® products for promotional elements provided by the NFL Cheer Team. Promotional elements include, but are not limited to, the GTM Sportswear® logo being included on the team’s website, jumbotron advertisements during games and events, program ads, photo cards, season tickets, radio spots, and personal appearances.
The more the team is willing to provide, the more product allowance they are given. The cheer teams can choose whatever product they wish to apply their allowance towards, including but not limited to, warm-ups, bags, practice wear, and poms.
GTM Sportswear® has also assisted many of the above mentioned teams with their Junior, All Star, and Alumni program apparel orders.
Dow Chemical Company becomes latest member of The Olympic Partners program
As part of the agreement, Dow will also partner the IOC and the National Olympic Committees around the world. IOC President Jacques Rogge said: "We are delighted to welcome Dow to the TOP Programme. As a global leader in the chemical industry and an innovator in sustainability, Dow will not only provide critical financial support to the Olympic Movement, but also bring industry-leading expertise and innovation to the Games themselves. Dow will be an important partner in making our vision for sustainability a reality". The Dow Chemical Company Chairman and CEO Andrew Liveris said: "With our long-standing commitment to global sustainability, innovation, scientific excellence and addressing world challenges, we believe Dow is perfectly matched to the vision of the Olympic Movement, which is about peace, progress and the world coming together to celebrate our common humanity.
"In addition, our association with the Olympic Games will present Dow with tremendous new business opportunities, making this partnership a powerful growth catalyst that comes at the right time in our Company’s strategic transformation".
IOC Marketing Commission Chairman Gerhard Heiberg added, “Dow has supported the Olympic Movement for several years, including most recently as a partner of the Vancouver 2010 Olympic Winter Games, and we are delighted it will extend its partnership to a global basis for the next decade.
"The long-term nature of this partnership is excellent news for the Olympic Movement as a whole – as a Worldwide TOP Partner, Dow supports all of the constituents including the IOC, the Organising Committees of the Olympic Games, the National Olympic Committees and their teams, and ultimately the athletes themselves.”
Barclays sponsors New York football tournament
President of Barclays Bob Diamond, said: "The Barclays New York Challenge is an exciting new tournament that will bring the best of European and US soccer together, allowing us a great opportunity to build on our already successful sponsorship of the world's most popular domestic soccer league, the Barclays Premier League".
"Barclays is one of the world's leading investment banks, with a significant presence in North America and a growing presence in wealth management and credit cards in the region. This is a great opportunity to sponsor a new soccer tournament in one of the most exciting sports markets in the world".
Matches will take place in the 25,000 seat Red Bull Arena, a new stadium opened earlier this year and already established as one of the best soccer stadiums in the USA.
The schedule for the matches, which will be shown by international broadcasters, is:
Seattle Seahawks and Jones Soda Co. end sponsorship agreement
"We made a strategic decision that enables us to redeploy our remaining sponsorship dollars under this arrangement to focus on other initiatives that support our core business, and leaves the Seattle Seahawks in a good position to move forward with another carbonated beverage provider".
"We couldn't be more proud of our partnertship with Jones Soda, and we will continue to cheer them on in the future", said Seahawks Chief Executive Tod Leiweke.
"From day one Jones joined us in focusing our efforts on enhancing the fan experience at Qwest Field while also activating our partnership to the fullest extent possible to deliver value to consumers at retail".
Proactiv announces sponsorship of up-and-coming NASCAR driver Danny Efland
Guthy-Renker has announced that twenty-one year old NASCAR driver Danny Efland will be driving the Proactiv Chevy Impala during the NASCAR Nationwide Series race at the Daytona International Speedway in Daytona, Fla. today.
"I'm really grateful to participate in NASCAR as a driver. I've worked really hard for this moment and this race", said Efland. "I'm also really proud to have Proactiv as my sponsor and to be a spokesperson for the brand.
"I started using Proactiv the same year I had my first big break into NASCAR. I knew there was no way I could represent a team and sponsors with my bad acne. It was discouraging. Now, I can't wait for the opportunity to get in front of the camera, and I credit Proactiv for this self confidence boost. Confidence is part of the package for a successful race car driver - you have to be confident and media-friendly".
Since starting his racing career with go karts at the age of five, Efland hasn't slowed down. He is recognized as a dominant up-and-coming driver in NASCAR, was named Rookie of the Year in 2002 at the Florence Motor Speedway Track Championship and won seven national races from 2005-2007.
In early 2010, Efland started his own racing team, Danny Efland Racing. He is the youngest team owner in NASCAR.
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together with generous fans, they raised more than $50,000 in support of Make-A-Wish® Canada, with Honda Canada donating its sponsorship signage for Paul Tracy’s race suit, pit signage and #15 Make-A-Wish Canada/KV Racing Technology/Honda/Dallara/Firestone car.
"We are delighted to partner with corporations like Honda that share our commitment to children with life-threatening medical conditions", said Jennifer Ritter, Chief Executive Officer for Make-A-Wish Foundation® of Canada. "It’s thanks to partners like Honda Canada and the Ontario Dealers Association of Canada that we can fulfill our magical mission".
Visitors to the Honda Indy Toronto and various race week events were invited to offer a donation in exchange for programming and interactive activities that included racing simulators, tire change challenges and pitching cages. For a donation, racing fans were also invited to sign Paul Tracy's race suit that was worn in Sunday's Honda Indy Toronto race.
apparel, whilst in return the teams provide agreed promotional activities.
The sponsored teams include Arizona Cardinals, Atlanta Falcons (see logo right), Buffalo Bills "The Jills", Cincinnati "Ben-Gals", Denver Broncos, Indianapolis Colts, Minnesota Vikings, New Orleans "Saintsations", San Francisco 49ers "Gold Rush", Tampa Bay Buccaneers and Tennessee Titans.
GTM® began their NFL Cheer Sponsorship program in the 2009-2010 season, and a majority of the 2010-2011 teams are returning from the previous year.
