Leading spring water brands from Nestlé Waters North America partner with the National Parks Conservation Association

Nestlé Waters North America Inc., on behalf of its six regional spring water brands, Arrowhead®, Deer Park®, Ice Mountain®, Ozarka®, Poland Spring® and Zephyrhills®, has announced its 2010 partnership with the National Parks Conservation Association (NPCA).

Nestlé Waters' Regional Spring Water brands are the exclusive bottled water brand sponsors of NPCA and will work with the organization to support its mission to protect and enhance America's national parks for present and future generations. Nestlé Waters will also offer a Facebook Cause promotion, which will directly benefit NPCA to further its mission.

"We are proud to support the mission of the National Parks Conservation Association", said Angela Barile, Group Marketing Manager, Nestlé Waters' Regional Spring Water brands. "Our organizations share a common mission to preserve nature's treasures, and are committed to doing this for the good of us all - yesterday, today and tomorrow, and partnering with NPCA makes good social and business sense".

One key goal of NPCA is to ensure that America's national parks are fully funded and restored by 2016, the centennial anniversary of the National Park Service. To support NPCA's work to preserve the parks, Nestlé Waters North America will donate $600,000 to the organization. Additionally, Nestlé Waters' Regional Spring Water brands will support NPCA's work at select national park sites across the country with specific restoration needs, including some or all of the following: trail maintenance and building, removal of non-native, invasive plants and planting of native species, wetland restoration and general park maintenance.

"As the only non-profit membership organization dedicated solely to preserving and enhancing national parks, we are pleased to be working with Nestlé Waters in support of the national parks", said Tom Kiernan, President, National Parks Conservation Association. "Nestlé Waters has emerged as an ideal partner as we've learned more about the Regional Spring Water brands' dedication to environmental stewardship, and its desire to help us protect and preserve national parks sites across the country".

The partnership will be communicated at retail locations on select packages of Nestlé Waters' Regional Spring Water brands from May 2010 to July 2010, and through advertising, public relations, and online marketing.

A Facebook Cause promotion will also be sponsored by Arrowhead® Brand Mountain Spring Water, through which the brand will donate up to an additional $40,000 dollars to support NPCA's work to preserve national parks in the western region of the United States.

Photo: biker looking over the edge of the crumbling Going to the Sun road in Glacier National Park. The National Park Service estimates that road and bridge repair needs exceed $3 billion. Photo credit: Karen Nichols

Mercedes-Benz Fashion Week New York draws international attention and over 100,000 visitors to New York City, including approximately 3,000 members of the press and fashion industry from around the world. IMG Fashion, The City of New York and Council of Fashion Designers of America (CFDA) have long sought to identify a new home for Mercedes-Benz Fashion Week in New York.

With the support of Lincoln Center, the event will commence September 2010 at its new home in Damrosch Park on the Lincoln Center Campus. In addition to the new address, the event will unveil modernized production capabilities, digital services, better accessibility for attendees through both public and private transportation, and increased resources on-site and in the surrounding areas.

"As a leader and innovator in the auto industry it makes sense for Mercedes-Benz to be involved with the best events that allow us to create unique Mercedes-Benz experiences for our customers", said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "The renewal of the Mercedes-Benz Fashion Week title sponsorship combined with the facilities at Lincoln Center provides a new platform to support the advanced needs of the fashion industry, while also providing additional opportunities to showcase the Mercedes-Benz brand."