Advertisement: International media buying: Fox Media

 
The South American Sponsorship Database
sponsorship
The premier online database of South American sponsorship opportunities

 

 
Arts
Sponsorship
Database

 
 
Cause-related
Sponsorship
Database

 
 
Education
Sponsorship
Database

 
 
Media
Sponsorship
Database

 
 
Sport
Sponsorship
Database

 
 
Other
Sponsorship
Database

 

 

go to our Twitter page  go to our Facebook page go to our Google+ page
Live tweets on a range of South American sponsorship subjects
Bookmark and Share
     


sponsorship

    
5th August, 2016/Brazil
"State-sponsored doping": sponsors assess implications of IOC decision on Russian athletes

"A week is a long time in politics", British Prime Minister Harold Wilson once said, writes Richard Fox.

And that measurement would certainly also be true in the case of sponsorship, with new, unexpected twists and turns in the Russian doping scandal hitting the headlines every day - and, sometimes, it seems, every hour.

But if a week is a long time, spare a thought for the sponsors who sign up to support the world's greatest sporting festival many years in advance.

One company that knows all about the passing and measurement of time is Omega, whose official Olympic timekeeping legacy dates back to the Los Angeles Games in 1932, and who, on 25th September, 2009, signed a new agreement with the International Olympic Committee (IOC) which extended their sponsorship through to the 2020 Olympic Games, which we now know will be held in Tokyo.

We talk about investing in sponsorship properties; and, just like most other kinds of investment, the value of an investment in the Olympics can go down as well as up.

Companies like Omega are aware of this, no doubt; but they'll doubtless also be watching with intense interest the current shenanigans around the state-sponsored cheating program used by the Russians - and, in particular, how the IOC has handled it.

 

 

    sponsorship
  
Sponsorship spotlight
sponsorship

sponsorship
 
How to find and attract sponsors - three golden rules

Why do sponsors use sponsorship?

What is leveraging?

More coming soon ...

 

 

 

 

 

 

 

------------------------------------
Use arrows to scroll up or down
------------------------------------


 

 

Looking for sponsors?

For info. about how to

be included in our database


 

   

  

 
South American sponsorship newsreel

sponsorship


---------------------------
Use arrows to scroll up or down
---------------------------



Sponsorship feeds

   South American news

   African news
   
Asian news
   
Australian news
   
Canadian news
   
European news
   
New Zealand news
   
UK sponsorship news
   
United States news
 

     

 

International opportunities

Africa home page
Asia home page
Australasia home page
Canada home page
Europe home page
UK home page
US home page

     

 

How to get listed (opportunities)

Africa
Asia
Australasia
Canada
Europe
South America
United Kingdom
United States

Download buttons:

- the what, how and how much

     

 

How to get listed - services (UK only)

Sponsorship Showcase (UK only)

Estimating the cost of a sponsorship campaign -
S.C.A.L.A. (Sponsorship Cost and Leveraging Assistant)

Africa S.C.A.L.A.
Asia S.C.A.L.A.
Australasia S.C.A.L.A.
Europe S.C.A.L.A.
North America S.C.A.L.A.
South America S.C.A.L.A.
United Kingdom S.C.A.L.A.

 

     

 

Other information

Contact us
Add/amend a listing
Advertise with us
About us
Privacy Policy

sponsorship