Brazilian telecommunications company becomes first World Cup sponsor for Brazil 2014

FIFA has announced that Brazil's largest telecommunications company, Oi, has become the first Brazilian FIFA World Cup Sponsor for the 2014 FIFA World Cup Brazil™.

Oi is the largest telecommunications company in Brazil, offering local and long-distance voice transmission, mobile telephony, data communication, internet and entertainment. In a landmark agreement, which begins in 2011, Oi will become the official FIFA World Cup telecommunications service provider for the 2014 FIFA World Cup Brazil.

Already a major contributor to sporting development within its homeland, Oi is set to play a major role in hosting the most eagerly anticipated sporting event of recent times in Brazil.

"Efficient and reliable communications are a vital and integral part of everything we do in the modern world, and to approach a FIFA World Cup without the help and expertise of a major telecommunications provider would be unthinkable. We are therefore delighted to announce that Oi will be joining FIFA as a global sponsor for the 2014 FIFA World Cup Brazil", said Thierry Weil, Director of FIFA’s Marketing Division.

"Already Brazil's largest telecommunications company, Oi has a rapidly-expanding reputation throughout Latin America and represents a perfect fit within the portfolio of FIFA’s World Cup Sponsors.

"We're especially pleased that Oi is committed to continuing its emphasis on the sporting development of its own youth as this is obviously something that remains extremely close to our own hearts here at FIFA".

Oi’s agreement with FIFA begins in 2011 and will run until 2014, during which time the telecommunications giant will enjoy global rights aimed at consolidating the Oi brand as a supporter of the 2014 FIFA World Cup™, as well as reinforcing the company’s image both at home in Brazil and throughout Latin America.