Dateline: Wednesday, May 11th, 2011

It wasn't just actresses and models who made it to the party - sponsors Miller Lite, Dentyne Ice, 2(x)ist and Silver Jeans all featured prominently, as did Maxim themselves, of course!

HOLLYWOOD, CA - MAY 11: Actress Rosie Huntington-Whiteley attends the 2011 Maxim Hot 100 Party with New Era, Miller Lite, 2(x)ist and Silver Jeans Co. held at Eden on May 11, 2011 in Hollywood, California. (Photo by Jason Merritt/Getty Images For MAXIM)

HOLLYWOOD, CA - MAY 11: Director Michael Bay arrives at the 2011 Maxim Hot 100 Party with New Era, Miller Lite, 2(x)ist and Silver Jeans Co. held at Eden on May 11, 2011 in Hollywood, California. (Photo by Jason Merritt/Getty Images For MAXIM)

HOLLYWOOD, CA - MAY 11: Maxim reception desk at the 2011 Maxim Hot 100 Party with New Era, Miller Lite, 2(x)ist and Silver Jeans Co. held at Eden on May 11, 2011 in Hollywood, California. (Photo by John Shearer/Getty Images For MAXIM)

HOLLYWOOD, CA - MAY 11: Silver Jeans Co. stand at the 2011 Maxim Hot 100 Party with New Era, Miller Lite, 2(x)ist and Silver Jeans Co. held at Eden on May 11, 2011 in Hollywood, California. (Photo by John Shearer/Getty Images For MAXIM)