Dateline: Friday, May 13th, 2011

The crème de la crème of the entertainment and film industry joined Duran Duran at the Cannes Film Festival for an unforgettable evening at the legendary VIP Room to celebrate the European launch of (BELVEDERE)^RED.

Guests gathered at the VIP Room to toast the launch with classic Belvedere cocktails and enjoyed a set from one of the world's most successful bands.

Before the party got under way, the band said: "With the UK launch of our All You Need Is Now World Tour just days away, we are thrilled to be able to come to Cannes - which is undoubtedly the world's most glamorous film festival - to perform in support of (BELVEDERE)^RED. The fight against HIV/AIDs is a problem that affects every single one of us - and we are always delighted to find ways in which we can make a contribution. This should be a great party - for a great cause".

CANNES, FRANCE - MAY 13th: Actor Jude Law attends the (BELVEDERE)^RED party in Cannes to celebrate the European launch of (BELVDERE) ^RED featuring a performance by Duran Duran held at the VIP Room. (Photo by Dave M. Benett/Getty Images for Belvedere)

Duran Duran

Victoria Silvstedt

Keith Allen

International CEO of (RED) Seb Bishop (left) and Belvedere President Charles Gibb