Bosch Home Appliances named Official Sponsor for Modernism Week 2016 |
Modernism Week and Bosch home appliances, a premier European kitchen design brand, have announced Bosch as Modernism Week's official home appliance sponsor for its eleventh annual festival. The event, which will take place in Palm Springs, California from February 11 to 21, 2016, celebrates midcentury modern design, architecture, art, fashion and culture with more than 250 events, including tours, films, lectures, parties and exhibitions.
"We are extremely grateful to Bosch for their generous sponsorship, and are excited about how well the brand's design philosophy aligns with the simplified elegance of the midcentury architecture we celebrate", said Modernism Week Board Chairman, J. Chris Mobley.
"Their industry knowledge will help us provide a schedule of exceptionally entertaining and educational programming at CAMP ... [Modernism Week's 'Community and Meeting Place'] ... that attendees will be delighted to experience".
As part of Modernism Week 2016, Bosch's award-winning, sleek, modern appliances will be showcased throughout various touchpoints at the festival. The brand will also present a specially curated series of inspiring presentations and demonstrations celebrating modern design and cuisine.
"We're thrilled to partner with Modernism Week this year", said Dan Kenny, director of brand marketing for Bosch. "The Bosch design philosophy is rooted in Bauhaus design principles, with an emphasis on incorporating design that is purposeful and beautiful. We look forward to connecting with attendees that share the same passion for modern design that we do".
Bosch appliances were selected for inclusion in The Christopher Kennedy Compound: Modernism Week Show House 2016. The showcase home, says the company, which celebrates the Palm Springs legacy of midcentury modern architecture and design, features rooms created by today's most respected voices in interior design and home furnishings.
As part of this partnership, Bosch is a participating sponsor of the Design Industry Party at The Christopher Kennedy Compound: Modernism Week Show House. The evening will bring together designers, builders, architects, and modern design enthusiasts to discuss the latest application of design trends. More than 3,000 attendees are expected to visit the spectacular home over the course of Modernism Week.
In addition to The Christopher Kennedy Compound, Bosch appliances will be featured throughout the Sierra Way house, which has been re-imagined for the way people live today by Jackie Thomas and DeeAnn McCoy of Thomboy Properties. The Sierra Way House, a four-bedroom home in Indian Canyons with a dramatic colonnade, soaring 14' ceilings, walls of glass and stunning views, will be featured on the Modernism Week Signature Home Tour.
Bosch appliances will also be featured throughout the Ferguson Demonstration Kitchen at CAMP and headquarters for tours and events. In this space, Bosch will produce the "Designing the Perfect Meal with Bosch" cooking demonstration series, which will include live cooking demonstrations by popular local chefs including Chef Drew Davis (Executive Chef at Catalan Mediterranean Cuisine), Chef Chris Mitchum (Executive Chef at Lantana), Chef Daniel Villanueva (Executive Chef at Balisage Bistro), Chef Daniel Barron (Executive Chef at Mr. Lyons), Chef Pierre Pelech (Executive Chef at Chez Pierre) and Chef Ashelanna Ruby (Executive Chef/Owner of Pure Chef's).
Additionally, renowned architect Dan Brunn, AIA, will join Bosch home appliances at CAMP on February 13th at 3.30pm to lead a discussion on the Bauhaus movement, which has inspired his work over the last fifteen years, and the design of Bosch appliances. Dan's discussion will be followed by a Q&A session with the audience.
Healthy living expert Danny Seo will also join Bosch home appliances for a special demonstration highlighting his favorite Do Just One Thing tips that use the principles of modern design to encourage a more simplified lifestyle. Danny's discussion will be followed by a Q&A session with the audience. The presentation will take place at CAMP on February 14th at 11:00am.