Cricket Council USA picks TransMedia Group to handle U.S. Open|
TransMedia Group (www.transmediagroup.com) has been selected by the Cricket Council USA (www.cricketcouncilusa.com) to bat publicity and sponsors into the U.S. Open Cricket Tournament in November.
The tournament will be played November 24 to 27 at Central Regional Park and Stadium, an ICC-approved venue, said TransMedia's Vice President of public relations, British-born Tim Allen, an avid cricket fan himself.
"All of us at TransMedia can't wait to get started directing fans to MAQTV (www.maqtv.com) to get into the cricket groove by watching cricket matches streamed live along with interviews with the world's top cricket players," added Allen.
"We're going to make sure everyone in our region and nationwide knows that this outstanding cricket tournament has become America's largest, most important cricket event, which awards a cash prize of $100,000 and is expected to draw many thousands of cricket aficionados from throughout the Caribbean and Southeast to South Florida".
"The big news we'll be disseminating nationwide is that the world's governing body regulating cricket, the ICC, has officially sanctioned the 2016 U.S. Open Tournament", said Allen. "This is a big deal as it positions this tournament as the penultimate cricket event in America".
"The Cricket Council USA (CCUSA) is a professional sports and entertainment-management organization that has been at the leading edge of the promotion, development and expansion of cricket in the United States and the U.S. Open Cricket Tournament is a great event to share with the world, via South Florida", said Founder and CEO of US Open Cricket, Mahammad Qureshi.
CCUSA was formed in 2001 with a management team who have sought to establish long-term relationships with sponsors, advertisers, promoters and investors, corporate and individual business leaders. This synergy, injected into such projects as the US Cricket Open, the Women's Cricket Open and the Regional T20, is likely to assure continued growth of the sport.