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27th March, 2015 << Home
LACMA and Hyundai Motor Company announce 10-year commitment: The Hyundai Project

The Los Angeles County Museum of Art (LACMA) and Hyundai Motor Company (Hyundai) have announced a major new ten-year partnership the longest and largest programmatic commitment from a corporate sponsor in LACMA's history.

Under the umbrella of The Hyundai Project, this unprecedented partnership allows LACMA to make significant strides in two important fields, Art + Technology and Korean art scholarship. Hyundai's support in these areas will encompass acquisitions, exhibitions and publications through to 2024.

The announcement includes the first examples of The Hyundai Project's support of Art + Technology.

In honour of the museum's fiftieth anniversary, Hyundai Motor has made possible the acquisition of Robert Irwin's Miracle Mile (2013), currently on view in BCAM, and James Turrell's Light Reignfall (2011), the "Perceptual Cell" that was included in LACMA's 2013-14 presentation of James Turrell: A Retrospective.

Additionally, Hyundai is the presenting sponsor of numerous upcoming exhibitions, including Diana Thater: The Sympathetic Imagination, opening on November 22nd, 2015, among others. The Hyundai Project also supports LACMA's Art + Technology Lab, which offers public programs that address the intersection of these two fields and champions technology-based artist projects through grants and in-kind support from leading technology companies.

For Korean art scholarship, The Hyundai Project will support three exhibitions and multiple publications planned over the next decade, ranging from historic, traditional art forms to new works created by contemporary Korean artists.

The Korean Art Scholarship Initiative creates a new platform and model for research in these areas - key aspects of Korean art that have never before been explored on this scale in either exhibitions or books published outside Korea. The exhibitions, currently planned for 2018, 2022, and 2024, will each include international symposia, online scholarly publications, and exhibition catalogues.

"Hyundai's partnership with LACMA is significant not only due to the longevity of its commitment, but because of its innovative approach to supporting two critically important fields", said Michael Govan, LACMA CEO and Wallis Annenberg Director.

"LACMA is already a leader in the field of Korean art. Hyundai's support allows us to promote scholarship in underrepresented areas of study. Their support of our Art + Technology efforts is also incredibly significant, not only in recognizing pioneering artists like Robert Irwin, Diana Thater, and James Turrell, but also supporting the next generation of artists through the Art + Technology Lab".

Euisun Chung, Hyundai Motor Company Vice Chairman, said: "Art is a creative expression of human values that transcends age, gender, race, and culture. The Hyundai Project at LACMA seeks to support global art communities in the areas of technology and Korean art. I am confident that this collaborative partnership will realize mutual objectives and bolster a deeper understanding of people, culture and our environment".






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