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12th October, 2014 << Home
Abbott in new partnership with today's 2014 Bank of America Chicago Marathon

Abbott has announced a new partnership with the 2014 Bank of America Chicago Marathon, which takes place today.

Abbott views its sponsorship of the race as underscoring its commitment to helping people achieve their goals through good health.

Abbott's presence throughout the event will include an interactive consumer experience at the pre-race Abbott Health & Fitness Expo, now renamed to reflect the company's strong partnership with the marathon.

An expected 140,000 attendees will celebrate and be exposed to the company's message that living a healthy life helps them be extraordinary in everything they do.

For the 45,000 registered runners, Abbott's on-course support will add a new element to the event today. The company will rally its staff to help athletes race to their full potential through a dedicated Abbott cheer zone at mile 25 of the 26.2 mile course. In addition, runners will see inspirational messages from Abbott on highly visible billboards and signage at numerous iconic mile markers along the Chicago course.

"Marathon runners embody Abbott's fundamental mission: achieving their personal best through the enabling power of health", said Paul Magill, senior vice president and chief marketing officer, Abbott.

"We're proud to support these inspiring athletes who will be running in Abbott's hometown".

"Training for and running 26.2 miles is an amazing accomplishment and a reflection of how we're capable of achieving anything when we're at our healthiest", said Carey Pinkowski, executive race director, Bank of America Chicago Marathon.

"So it's very fitting that Abbott, a company with Chicago roots and a commitment to helping people achieve better health, will be an official sponsor of the Chicago Marathon".






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